What is a Marketing Funnel

What is a funnel marketing strategy? Why should online marketers develop one?

It's a marketing strategy that you use to persuade prospective customers to purchase your product. It's a selling process where a visitor comes to your blog to seek information that may solve a problem. You can build a relationship by using specific tools.

This will enable you to fully understand your customers' requirements. This will allow you to offer the best information possible for all users. If you gain the trust of a visitor they are more likely to buy your products. This visitor will then become a client.

Certain customers turn out to be extremely loyal customers, ready to buy any product you promote. A marketing funnel is comprised of the different stages of the sales process that will convert a regular visitor to your website into an extremely loyal customer who is willing to purchase everything you throw at them.

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For any internet marketer, this is the final goal. This can easily be accomplished with a well-constructed funnel.

You've got the marketing tools to entice people's attention and bring them into your funnel. When they fill out the form on your PERSONAL Lead Capture Page, they are able to enter your funnel. Because they are not going to opt into your lead capture page for business I'm using the term "personal". They are looking to become as a leader and not a company.

The lead capture page is where they begin the funnel. If they click on the "Sign up Now" or the "Enter here" buttons, they will be in a position to enter a new universe of marketing through networks.

The most important thing is that they're competent to perform the task. It's up to them. They don't need to pay your services as a mentor or leader. You can also show them how they can get more leads and money into their business.

This is the way a typical marketing funnel functions:

At the "front-end" you have an offer that is free to draw and qualify people who may have an interest to purchase your products later on in the sales funnel. To get access to the free product, people have to sign-up (also known as opt-in) and give their email address and name, and in turn they are added to your list of email subscribers.

Now, you've got those contacts on your list of email addresses and can send other related offers that they might be interested in.

By signing up for the free offer will lead them to a page that has low-price deals or what's called a "trip wire offer". This is the point where they go to the "back-end of the funnel."

If they purchase the bargain price offer, they will be taken to another related offer at a higher price (normally called an upsell). Anyone who purchases the lower priced offer will be directed to the next similar product at an even more expensive price. This can go on and on...

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