The Sales Funnel For Effective Online Marketing
Since the beginning of time sales funnels have always been part of marketing and traditional business. It appears that the subject of funnels in online-based businesses is becoming more popular.
People want to learn more about the concept of marketing and how it can be used in their online business marketing strategies. If you'd like to know something more about the sales funnel to help you with effective Internet marketing I invite you to read on.
The Sales Funnel: What is it?
A marketing funnel is not an actual funnel. In this case using the term funnel is to visual and define the sales process from the beginning to its conclusion. It has a broad entry point for potential customers known as "Unqualified Prospects" at its top and a smaller opening for sales conversion at the bottom. It's a great comparability.
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At the top or entrance to the funnel are those who we may consider as "unqualified prospects"; these are folks who could need your services or products however, you've not yet contacted them. After a series of sales calls and offers you've contacted customers who have purchased your product or services.
The efficiency of the lead generation funnel is from its ability to permits you to track potential prospects' actions throughout the extended sales process. Utilizing the sales funnel to determine the amount of prospects who are qualified at each stage, you can determine how many potential customers are likely to become customers.
A sales funnel will allow you to see exactly what and where your sales process is failing or working or failing, or if your marketing campaign isn't attracting a sufficient amount of prospective customers at any point within the process. This data will help you determine what your primary focus is and the best way you can maintain sales at the proper level. It can be used to monitor and evaluate the customer's sales process.
The top of the Sales Funnel Front - End
The most important part of your sales funnel will require the most constant testing and be the most engaged. Your creativity and resources will only limit the amount of front-end strategies you can create.
The primary goal of the front-end is to attract prospective customers and turn these buyers into buyers down the sales funnel.
The prospective client becomes "qualified" when they sign up or subscribe to something that you provide. This is when of the sales funnel that the potential customer or "Unqualified Prospect" becomes a qualified lead because they have taken an action that may have enough interest to purchase the product or service you offer.
You need to drive targeted traffic on your website, blog or squeeze page in order for your front-end to work. PPC advertisements articles, banners, article marketing, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube, banners, blog posts, forum posting and other resources are some of the most effective techniques and sources.
There are a variety of ways to "qualify" an "unqualified potential customer. One of the more effective is the use of an online squeeze page, where you can provide something valuable that is pertinent to your product or service which people can receive at no cost or at a drastically reduced price in exchange for their email address and name. You can choose from reports and newsletters, as well as video and e-mail course.
So we realize that the front end of your sales funnel is the place where folks are drawn to your sales funnel. What about the back-end?
The Back-End or Bottom of The Funnel
The back or bottom of the sales funnel is where the majority of profits and sales are generated. It is where you will typically find more expensive products in this area. These products would all be relevant to the same market, however they are delivered in different formats, like video, audio and live interactions.
The main difference between front and back-ends is in the kind of client as well as the cost of the product/service being provided.
Even though it is the case that a tiny percentage of people enter your front -end however, just 1-2% of them will actually be able to make it into your back-end. This is because a select few people will spend a larger amount of funds.
Front-end products and services might cost less than $100, however back-end services, products, and services typically run between 100 and 1000 dollars. This means that the bottom of the sales channel also known as the back-end, is the most important source of income.
The sales funnel can be as simple or complex as you would like to make it, as long as you have the right resources and creativity.
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